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Frank Luntz on Colbert Super PAC

October 24, 2011




After asking the heroes who support Colbert Super PAC what they believed the organization should stand for, Stephen sifted through the responses and came up with a primary message: Corporations Are People.

Stephen then turned to political consultant and messaging expert Frank Luntz to craft this message, and to present it in a way that will speak to regular people.

Watch Stephen talk Colbert Super PAC messaging with Frank in the Luntz Lair.






But that wasn't all they discussed. In this exclusive video, the two men clash over messaging and debate which classic rock band got Bill Clinton elected in 1992.


Luntz then conducted a focus group on Colbert Super PAC's message while Stephen observed through a two-way mirror -- and snacked.




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