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After asking the heroes who support Colbert Super PAC what they believed the organization should stand for, Stephen sifted through the responses and came up with a primary message: Corporations Are People.
Stephen then turned to political consultant and messaging expert Frank Luntz to craft this message, and to present it in a way that will speak to regular people.
Watch Stephen talk Colbert Super PAC messaging with Frank in the Luntz Lair.
The Colbert Report
Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive
The Colbert Report
Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive
The Colbert Report
Get More: Colbert Report Full Episodes,Political Humor & Satire Blog,Video Archive
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